Social tariffs, hidden discounts, local help and ADHD-friendly explainers.
Support navigation for organisations helping overwhelmed people.
HiddenHelp is built for people who know they need help, but feel overloaded by forms, schemes, providers, search results and complicated next steps.
It may be useful for councils, housing associations, charities, social prescribing teams, digital inclusion projects and frontline support workers.
What HiddenHelp does
HiddenHelp brings practical support routes into calmer, guided journeys. The aim is to reduce cognitive overload and help people move from “I don’t know where to start” to a simple set of next steps.
- Guided support journeys for bills, affordability and local help.
- Personalised support plans that users can save, print or revisit.
- Bill support and budgeting tools designed to feel less intimidating.
- Links to local and national support resources.
- Neurodivergent-friendly, mobile-first layouts and language.
Where it may fit
Housing associations
Resident wellbeing, money guidance, tenancy sustainment and affordability support.
Councils
Cost-of-living support, digital inclusion, local help navigation and community resilience.
Charities and frontline teams
A calm signposting tool for people who need practical support but feel overwhelmed.
NHS and social prescribing
Support navigation around wellbeing, household stress, community resources and prevention.
Why the approach is different
HiddenHelp is not trying to be another noisy comparison site. The focus is support first: clear language, lower-pressure next steps, accessibility and routes that can be used by individuals or alongside a support worker.
- Built around overwhelm reduction, not just information volume.
- Designed to make support easier to act on.
- Works on phones and low-energy browsing situations.
- Can support professional signposting without replacing expert advice.
Possible partnership routes
- Feedback from frontline teams on support journeys and accessibility.
- Local support pages for specific areas or resident groups.
- Use as a signposting tool within money guidance, wellbeing or digital inclusion work.
- Pilot conversations with organisations supporting vulnerable households.
If HiddenHelp may be relevant to your organisation, email hello@hiddenhelp.co.uk.
Important note
HiddenHelp gives general guidance and signposting. It does not decide eligibility, replace regulated advice or act as a government service. Users should always check final eligibility and account details with the relevant provider, council, charity or official organisation.