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Legal & trust

How HiddenHelp works, protects privacy and may earn money.

This page explains privacy, cookies, analytics, saved plans, affiliate links and important disclaimers in plain English.

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Simple version

HiddenHelp is an independent guidance website. It does not decide eligibility, provide regulated advice, or replace charities, councils, providers or qualified advisers.

Privacy Policy

Privacy Policy

Last updated: May 2026

Who we are

HiddenHelp is an independent support and savings website designed to help people find social tariffs, bill support, local help, discounts, grants, guides and calmer next steps.

What information you may enter

HiddenHelp tools may ask you to choose support needs, bill types, benefits, providers, postcode or town, optional bill costs and checklist progress. This is used to show more relevant support routes.

Important:

Most support-plan and bill-tracker information is designed to save in your own browser using local storage. This means it should stay on your device/browser unless you choose to copy, print, share, or enter it on an external site.

What not to enter

Please do not enter full bank details, passwords, full medical records, National Insurance numbers, full benefit claim documents, or anything you would not want saved in your browser.

Why information is used

  • To build a support plan based on your choices.
  • To show relevant guides, support routes, documents, scripts and discounts.
  • To save or reload progress on your own device.
  • To improve HiddenHelp’s layout, accessibility and usefulness.
  • To understand which pages are helpful, confusing or not working properly.

External websites

If you click a provider, council, charity, government, comparison, affiliate or support link, you leave HiddenHelp. Their own privacy policy, cookie policy and terms apply.

Cookies & consent

Cookies and consent

Cookies and similar technologies can help a website work, remember preferences, measure usage and improve services.

Essential storage

HiddenHelp may use essential browser storage to remember things like a saved plan, bill tracker entries, checklist ticks, dyslexia-friendly mode and cookie choices. This helps the tools work and lets you return later without starting again.

Optional analytics cookies

HiddenHelp may use optional analytics tools, such as Google Analytics and Microsoft Clarity, to understand page visits, clicks, scrolling, mobile layout issues, broken buttons and confusing sections.

Your choice

Optional analytics should only run after you choose “Accept analytics” on the cookie banner. You can reject optional analytics and still use the main HiddenHelp tools.

Change your mind:

You can use the Cookie settings button on this page to reset your choice and show the banner again.

Analytics & Clarity

Analytics, Microsoft Clarity and website improvement

HiddenHelp may use Google Analytics and Microsoft Clarity after consent to understand how people use the site and how to make it calmer and easier to use.

Google Analytics

Google Analytics may help us understand page visits, device types, referral sources, popular pages and where people leave the site.

Microsoft Clarity

Microsoft Clarity may help us understand clicks, scrolling, heatmaps and session replay-style behaviour. This is used to find confusing layouts, broken buttons, awkward mobile sections and accessibility issues.

What these tools may collect

These tools may collect technical and usage information such as page views, clicks, scrolling, approximate location, device type, browser type, referral source, cookies or similar identifiers.

What we try not to send

We do not intentionally send sensitive support-plan details, benefit details, bill details or personal notes to Google Analytics or Microsoft Clarity. You should still avoid typing sensitive information into places that are not needed.

Saved plans

Saved plans, bill tracker and local storage

Some HiddenHelp tools save progress on your own device/browser. This may include support-plan choices, bill-tracker entries, checklist ticks and accessibility preferences.

What this means

  • If you clear browser data, saved information may disappear.
  • If you use a different device or browser, your saved plan may not appear.
  • Anyone using the same device/browser may be able to see saved information.
  • Saved plans are not a secure vault for sensitive documents.

Privacy tip

If you are on a shared device, avoid saving sensitive details. Use the print/copy options carefully and clear browser data if needed.

Affiliate disclosure

Affiliate Disclosure

Some links on HiddenHelp may be affiliate links. This means HiddenHelp may earn a commission if you click a link and buy, switch, sign up or complete an action.

What this means for you

  • You should not pay extra because a link is an affiliate link.
  • Affiliate income may help keep HiddenHelp free to use.
  • Affiliate, sponsored or paid-placement links should be labelled clearly where they appear.
  • Commercial links should not be treated as personal financial advice.

Support and deals

HiddenHelp may show official support routes, councils, charities, social tariffs, hardship schemes, grants and support pages alongside commercial deals. You should always check terms, eligibility and suitability directly before applying or buying.

Disclaimer

Disclaimer

General guidance only

HiddenHelp provides general information, support routes, scripts, checklists, guides and saving ideas. It is not financial advice, legal advice, benefits advice, debt advice, medical advice, tax advice or emergency support.

Eligibility is not guaranteed

HiddenHelp does not decide whether you qualify for benefits, grants, social tariffs, discounts, council support, hardship funds or provider support. Final eligibility is always decided by the provider, council, charity, government body or organisation running the scheme.

Estimated savings

Any savings estimates are rough indications only. Actual savings depend on provider, location, contract, eligibility, usage, timing, household situation and available offers.

Accuracy and updates

We try to keep links and guidance useful, but support schemes, prices, grants, eligibility rules and provider pages can change. Always check the final details directly with the relevant organisation.

External links

HiddenHelp links to external websites. We are not responsible for external websites, their content, their decisions, their pricing, their support outcomes or their privacy practices.

Urgent situations

If you need urgent help

HiddenHelp is not an emergency service. If something is urgent, contact the right organisation directly.

  • If you are in immediate danger, call emergency services.
  • If you have no food, contact your council, local food bank, school, GP, Citizens Advice or local crisis support route.
  • If you are at risk of homelessness, contact your local council’s housing team urgently.
  • If you are facing enforcement, court action or serious debt pressure, contact a qualified free debt advice organisation such as StepChange, National Debtline or Citizens Advice.
  • If you may be disconnected from energy, water, broadband or phone services, contact your provider urgently and ask for affordability/vulnerability support.
Need the useful bit?

Go back to support tools.

Use the Savings Finder or Bill Support Tracker when you want practical next steps.

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